Samsung realizó el lanzamiento oficial en Perú de su nueva Lavaseca Bespoke AI, un producto revolucionario que promete transformar la experiencia de lavado y secado de ropa en el hogar. El evento tuvo lugar en el exclusivo restaurante Pescados Capitales en el distrito de Miraflores, lugar en el que asistentes como influencers, periodistas y creadores de contenido fueron los primeros en conocer de cerca las capacidades de este innovador equipo impulsado por inteligencia artificial.
Durante el evento, se realizaron demostraciones del funcionamiento del nuevo producto de Samsung para descubrir cómo funciona la tecnología de lavado en vivo. Los asistentes pudieron explorar cada detalle del proceso de lavado y secado, y conocer la experiencia personalizada que ofrece la Lavaseca Bespoke AI gracias a sus cuatro tecnologías: EcoBubble, AI Wash & Dry, Secado con Bomba de Calor y AI Home.
“La Lavaseca Bespoke AI ofrece una experiencia de lavado y secado de ropa única en el mercado y estamos seguros de que va a marcar un antes y un después en la categoría de lavadoras. La función Secado con Bomba de Calor, permite secar la ropa a temperaturas más bajas, reduciendo el consumo de energía hasta en un 75% en comparación con los modelos convencionales, esta tecnología es la primera aplicada en el Perú” comentó Katherine Mendoza, Gerente de Producto de Categoría de Lavado en Samsung Perú.
Otra de las tecnologías que generó gran interés entre los asistentes fue la función AI Wash & Dry, que utiliza sensores inteligentes para detectar el tipo de tela, peso y nivel de suciedad de la ropa. Basado en esta información, ajusta automáticamente el uso de agua, jabón y el tiempo de lavado, garantizando un cuidado personalizado y eficiente.
La conectividad con la app SmartThings fue otro de los atractivos más destacados en el funcionamiento de la Lavaseca Bespoke AI, gracias a ella los usuarios pueden controlar y monitorear los ciclos de lavado desde sus smartphones, otorgándoles mayor flexibilidad y comodidad.
Mauricio Revollar, Gerente de Comunicaciones Integradas de Marketing y Relaciones Públicas de Samsung Perú, destacó: “Con este lanzamiento, no solo ofrecemos una solución eficiente que optimiza la experiencia de lavado en el hogar, sino que integramos conectividad, control inteligente y sostenibilidad, lo que convierte a la Lavaseca Bespoke AI en un aliado en la vida cotidiana de nuestros consumidores”
Mauricio Revollar, Gerente de Comunicaciones Integradas de Marketing y Relaciones Públicas; Nakbo Sung, Presidente de Samsung Perú; Katherine Mendoza, Gerente de Producto de Categoría de Lavado; y Chris Ok, Gerente de Negocio de Línea Blanca.
De esta forma, Samsung reafirma su liderazgo en innovación tecnológica para el hogar, ofreciendo soluciones que combinan eficiencia, sostenibilidad y diseño, brindando una experiencia superior al consumidor.
La nueva Lavaseca Bespoke AI de Samsung se encuentra disponible en preventa hasta el 13 de Octubre en la tienda oficial de Samsung Perú y la App Samsung Shop con beneficios exclusivos durante este periodo.
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